Week 6 of Owning a Brick-and-Mortar Vintage Store

TikTok Tips for Small Business Owners (AKA: How We Got 304 RSVPs in a 3 WEEKS)

We’ve had 304 RSVPs for our very first night market which is honestly wild, considering the shop has only been open for a month. And the craziest part? It’s all because of TikTok. The local love on there has been real and overwhelming in the best way.

If you own a small or local business and you’re not using TikTok start now. One trend that’s worked every single time for me is the “call out.” I’ve used it in a bunch of videos and they always do well. Here's how:

• B-roll format:
  “Hey [City Name]! If you like [insert relatable things your business aligns with], you’ll love my vintage store.” Pair it with a quick, visually pretty clip—your space, you working, your outfit, etc. Watch mine here.